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Loredana ManolacheRexum · Loredana Manolache
Collaborator · Marketing Strategist & AI Content Creator

Loredana Manolache

18+ years in marketing and communication: from her own brand to campaigns for major clients and business press. She currently leads communication for three international premium furniture brands and brings AI content creation into content production.

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18+
years in marketing and communication
8
years running her own brand (Papioanepapi, founder)
3
international brands led today (Ethan Allen, Caracole, Bernhardt Interiors)
4
major clients in her portfolio (HBO, AXN, ING, Bancpost)

Track record

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2026 – present
SDV Retail SRL: Marketing Specialist. Leads communication for the Select Design by Diana Șucu brand: content strategy and campaigns for three international premium furniture brands: Ethan Allen, Caracole, Bernhardt Interiors.
2019 – 2021
SC OFY GRUP SRL: Marketing Specialist. Brand image for two premium fashion stores (online + offline), SMS and newsletter campaigns, featured in Styler, Cosmopolitan, Elle.
2011 – 2019
Papioanepapi: founder and Product Manager. Own brand built from scratch: visual identity, website, seasonal collections. Campaigns for HBO, AXN, ING, Bancpost; TV appearances on Antena 1 and Prima TV.
2007 – 2011
real,- Hypermarket Romania: Instore Communication Manager. Led a team of 6, national campaigns, opened the first real,- store in Bucharest.

Background

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18+ years in marketing and communication, starting in organized retail (real,-, leading a 6-person in-store communication team) and moving through her own brand: Papioanepapi, founded and grown over eight years, with campaigns for HBO, AXN, ING and Bancpost and TV appearances on Antena 1 and Prima TV.

In recent years she's expanded into AI content creation: images, video and visual concepts built with AI tools, integrated into social media content production. She currently leads communication for three international premium furniture brands (Ethan Allen, Caracole, Bernhardt Interiors) for Select Design by Diana Șucu, including advertorials in Ziarul Financiar and Business Magazin.

Highlights

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Education

  • Bachelor's in Economics, Marketing/Marketing Management: Faculty of Marketing and Business Economics (2004–2008)

Brands led

  • Select Design by Diana Șucu: Ethan Allen, Caracole, Bernhardt Interiors
  • Papioanepapi (own brand, founder)

Clients (campaigns)

  • HBO, AXN, ING, Bancpost

Press

  • Ziarul Financiar, Business Magazin, Styler, Cosmopolitan, Elle

Expertise

  • AI content creation: images, video, visual concepts
  • Social media, brand storytelling, copywriting
  • Editorial and graphic design for catalogs and communication materials

Contact

Articles written

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Social Media ·

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