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Daniel MarcuRexum · Daniel Marcu
Founding Partner · Marketing & Creative

Daniel Marcu

20+ years of marketing, brand and creative, across retail and luxury brands: from end-to-end marketing campaigns to rebrands and store openings. Since 2022 he's led TEILOR's brand communication: strategy, campaigns and creative direction across every channel.

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20+
years in marketing, brand and creative
6
luxury retail brands led (Millenium Pro Design)
12
Decathlon store openings led
2022
leads TEILOR's communication since

Track record

·
2022 – present
TEILOR: Art Director. Leads marketing and brand direction across every channel and customer touchpoint, for one of Romania's leading jewelry brands.
2020 – 2022
OK Medical Excellence Group: Senior Art Director, then Marketing Manager. National medical testing network (800 employees, 27 mobile centers): built the logo, brand identity, and ran the campaigns from scratch.
2015 – 2020
Millenium Pro Design: Art Director for 6 luxury retail brands (BestValue Duty Free, Furla Romania, Coccinelle Romania, Bigotti, and others), including BestValue Duty Free's rebrand across 4 international airports.
2010 – 2014
ERKA Agile Communication: Designer. Led the opening of 12 Decathlon stores in Romania, national catalogs for Norauto and Domo Electronics.
2005 – 2009
CORA: Department Manager, Deco & Signalization. Rolled out the Cora hypermarket brand book across Romania, managed a €260,000 annual budget and a team of 6.

Background

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20+ years in marketing, brand and creative, most of it in retail. Started at CORA, implementing the hypermarket chain's brand book across Romania. Moved to ERKA, a retail-FMCG agency, where he led the opening of 12 Decathlon stores and the national Norauto and Domo catalogs.

At Millenium Pro Design he led marketing, brand and creative for 6 luxury retail brands, including BestValue Duty Free across four international airports in Romania. A stint at OK Medical Excellence Group followed, building a brand identity and running its campaigns from scratch for a national medical network. Since 2022 he's led communication and brand for TEILOR.

Highlights

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Education

  • Financial Banking Management, Accounting and Business/Management: Universitatea „Spiru Haret” din București (2001–2005)

Brands led

  • TEILOR, OK Medical Excellence Group, BestValue Duty Free, Furla Romania, Coccinelle Romania, Bigotti

Agency clients

  • Decathlon, Norauto, Domo Electronics, Cora

Marketing & Campaigns

  • Brand identity and every campaign built from scratch at OK Medical Excellence Group
  • BestValue Duty Free rebrand across 4 international airports
  • Cross-channel campaigns (digital, print, physical store) for luxury retail brands

Expertise

  • Marketing, brand and creative direction across every channel
  • End-to-end campaigns: strategy, concept, execution
  • Leading creative teams and brand budgets

Articles written

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Brand & Design ·

Paleta de culori nu e strategia ta de brand

De ce alegerea culorilor nu reprezintă o strategie de brand și ce contează cu adevărat pentru un business care vrea să vândă.

Brand & Design ·

What a brand perception audit looks like, step by step

Practical guide on measuring the gap between what you think your brand conveys and what customers actually see.

Brand & Design ·

Why testing a brand name on 5 friends isn't research

Why feedback from friends misleads you when choosing a brand name, and how to validate a name correctly.

Brand & Design ·

Rebranding fără repoziționare: de ce eșuează tăcut

Logo nou, culori noi, aceleași cifre. De ce o schimbare de imagine fără o schimbare de poziționare rămâne un cost, nu o investiție.

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